The Challenger Project: 
How some brands change the world

The Challenger Project “is an evolving study of challenger brands and how they succeed. It is qualitative in nature, and consists of interviews with individuals at the heart of those brands during the key time in their challenge and the lessons we can all learn from them.”

It is also a well of insights — including opinion pieces such as misconceptions about challenger brands — as well as annual overviews of challenger brands to watch: these are the 2020 ones.
Peruse The Challenger Project to learn about evolving and important brands, and varied perspectives on successful branding.

Published by eatbigfish, a strategic brand consultancy obsessed with challenger brands.

Twitter: @challengerproj
Podcast: Challenger Strategies for a New Era